Q4 2024 Performance of Top Fashion Games in Bulgaria

In the fourth quarter of 2024, the top fashion games in Bulgaria showed varied performance on the unified platform, according to data from Sensor Tower.

Fashion Queen: Dress Up Game from AI Games FZ saw its weekly downloads peak at approximately 7K in late December, with active users rising steadily from around 12.5K to 29K by the end of the quarter. Revenue was negligible until the last two weeks, reaching $18.

Hair Tattoo: Barber Shop Game, also by AI Games FZ, experienced a gradual increase in downloads, peaking at about 5K in early December. Active users grew from nearly 30K to over 42K, although no revenue was recorded.

Paper Doll Diary: Dress Up DIY by Getsmart LLC maintained a consistent growth in downloads, reaching a high of 3.8K in mid-December. Active users increased from 22.7K to over 42K by year-end.

Hair Salon: Beauty Salon Game showed a steady rise in downloads, peaking at 3.4K in late December, while active users fluctuated slightly, ending the quarter at around 10.9K.

Finally, The Ink Shop - Tattoo Art ASMR saw a considerable increase in downloads, peaking at 4.4K in late December. Active users grew significantly from approximately 13.6K to 29.4K.

These insights provide a snapshot of the competitive landscape for fashion games in Bulgaria, with more detailed data available through Sensor Tower.